PRESS RELEASE: Survival of the Fearless Collection

May 19, 2017

A survival road map manifested through fashion. Welcome to the Survival of the Fearless Collection!

The Survival of the Fearless Collection

May, 2017, San Francisco, CA – FAZE Apparel releases a new collection for early Summer 2017.

In the same vein as previous releases, the brand’s latest collection comes equipped with a specific theme that its supporters can relate to. The Survival of the Fearless Collection - with its bold colors, patterns, and language - is dedicated to all those that are not afraid to embark on that fearless journey of individuality. More often than not, truly being yourself takes more courage than you would think.  

The 20+ piece collection will be divided between two deliveries. It will consist of a button-up shirts, tees, jackets, hooded sweatshirts, and headwear. The pieces of the collection pay homage to FAZE’s fearless use of graphics, fabrics and dye techniques. Individually-dyed graphic tees and vibrantly colored hoodies are embellished with words such as Be You, Be Your Own Time Keeper, Cutting Out the Weak, and Rough On Rats to provide somewhat of a ‘survival map’ for others to follow.

faze apparel - be you tee in cream - lookbook - 1  

Johnny Travis, co-founder of FAZE Apparel, states, “We wanted to make a statement literally and figuratively with this collection. The sayings are bold but the colors and prints used for the garments are even bolder. I might be a bit bias but the Broken Hearts Hoodie in neon coral goes crazy! A stand out item for any Summer wardrobe without a doubt. These pieces have so much personality on their own but our hope is that they will help accentuate the personalities of our supporters; allowing them to find more comfort with being themselves.”

faze apparel - Broken Hearts Hoodie in neon coral - lookbook - 1

The Survival of the Fearless Collection will be released in two deliveries. Delivery 1 is available now and Delivery 2 will be available mid-June. You can purchase items from the collection at the FAZE flagship store located at 3236 21st Street, San Francisco, CA, online at and select retailers around the globe.

faze apparel - Fearless Flamingo Short-sleeve Button-up in pink, aqua and beige - lookbook - 1

For more information on FAZE Apparel, please visit


Photos captured by Emma Kolb

Collection looks modeled by Oliver W. Anderson

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