There's two things that I admire and respect when it comes to fashion lookbooks: 1) when they are brought to life and 2) when the brand owners have an active hand in them. The Hundreds have impressed me by knocking out both of these things with their latest lookbook. Their Fall 2015 lookbook was conceptualized and photographed by Bobby Hundreds and styled by Ben Hundreds, the two owners of the brand. A full-fledge photography crew wasn't at work here and this is something I really respect coming from a brand of this caliber. In fact, the lookbook was "produced entirely with a camera, tripod, and some Photoshop trickery", according to Bobby Hundreds. This is truly impressive considering that The Hundreds have been around for 12 years and is a fixture in our industry. Much respect fellas!
Check out The Hundred's Fall 2015 lookbook at the following link - http://thehundreds.com/the-hundreds-fall-2015-lookbook
Write-up by Johnny T.
Check out some behind the scene photos of our discussion with O'Connell's fashion class by clicking below.
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