Fillmore Jazz Festival 2015 Recap

July 05, 2015

I hope all our supporters (and doubters) had a good 4th of July weekend. As many of you may already know, we essentially ran our store out of the Fillmore Jazz Festival this holiday weekend. The Fillmore Jazz Festival is one of San Fran's many festivals that takes over a section of the city year after year. the event is a perfect blend of art and soul in one of the country's most unique neighborhoods, the Fillmore. In fact, the Jazz Festival is the largest free Jazz festival on the West Coast, drawing over 100,000 visitors. Being an SF native, I'm almost ashamed to say that this was my first experience with this festival. And what an experience it was for me to partake in the show as not only a vendor but also a patron. 

The sheer size of the Jazz Festival was crazy! Along Fillmore Street, stretching blocks and blocks, you can see multi-colored tents and a sea of people. From where our tent was situated, the festival seemed endless and Fillmore Street took on the characteristics of a clogged artery. For those that were bold and fit enough to make it to our end of the festival, they were greeted with a warm smile and FEARLESS introduction to our brand. It was the first time some folks had heard of FAZE whereas others have heard of the brand and have even visited our store! To see some folks even wearing some of our current and classic pieces, was humbling to say the least.

For those that know the history of our brand, we started off by grinding at local shows like the Fillmore Jazz Festival. Since opening our flagship store, our participation in these events have been almost non-existent. The show life is a grind and even more so when you're running a store. However, participating in events like these brings us back to our roots and most importantly gives the brand exposure in different areas and also among different groups of people. THANK YOU to all the folks that stopped by the booth to hear our story and took the time to pick up a piece or two. Your support of our passion is humbling. For more info about our upcoming events, make sure you check out the events section at the bottom of our website home page. 

Write-up by Johnny T.

Photos by Gio C.




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