FAZE Apparel's Fearless DIY

May 26, 2016

More often than not, we're eager to get our hands dirty with various projects. After all, running a brand doesn't only consist of the more desirable things like designing, hosting/attending special events, selling etc. To properly pursue a passion, you must embellish tasks that are less celebrated. Cleaning, prepping, measuring, counting, mounting are just some of things that are on a long list of less coveted tasks. But if it's a true passion of yours, tasks like these are embraced as much as the more desirable ones because it's all a part of the process. 

Our goal as a brand is to give our supporters the best possible final product. At the same time, I can see how some of our supporters can feel deprived because we don't show you the process to get those final products on our store shelves, our website, and on the shelves of retailers around the globe. I often feel that the process itself is not highlighted enough. So, the very purpose of this blog post and future ones like it is to give you a glimpse into our process. DIY the FAZE way! But to us, this is known as Fearless DIY because we have an undaunted willingness to work on any task to give our supporters the best product possible.

Below are some behind the scene videos that highlight the process for a few of our must recent projects. Enjoy! 

The preparation and construction of the FAZE SF Day and SF Night Coin Pouches 

The final prep for some FAZE Fearless Denim Vests

The construction and mounting of some new FAZE in-store signage

 

Write-up by Johnny T. 

Videos shot and edited by Johnny T.




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